PASSING ON THE SPIRIT OF GIVING THE JEWISH COMMUNITY FOUNDATION OF MONTREAL Where smart philarithropy starts Israel. On that trip, we learned of the challenges facing residents of Be'er Sheva as well as in our own community in Montreal. This, in turn, inspired me to become active at Federation. was eventually named Chair of the Allocations Committee, where got a bird's-eye view of the valuable work of our Jewish agencies and their impact on the daily lives of members of our community. Motivated by a desire to make a difference and keen on increasing their philanthropy, the Etinsons initially set up a private family foundation but quickly found the time and cost involved to be cumbersome WHEN WE SOLD OUR FAMILY BUSINESS, WE BENEFITED FROM THE JEWISH COMMUNITY FOUNDATION'S SOUND FISCAL ADVICE, WHICH HAS ALLOWED US TO MAXIMIZE CF: A GAME CHANGER "We met with Kathy Assayag and Bobby Kleinman, and for us, this was the turning point," explains Michael "They took the time to understand our situation and to provide us with sound fiscal advice. They considered our philanthropic objectives, while recommending strategies that allow us to maximize our contributions. Through proper tax planning and a smart investment strategy, we are able to stretch our philanthropic dollar OUR GIVING. BUT JANIE AND I ARE PARTICULARLY GRATEFUL THAT THE JCFS TEAM OF EXPERTS TOOK THE TIME TO TRULY UNDERSTAND OUR PHILANTHROPIC GOALS: MEETING FIRST WITH US, THEN OUR CHILDREN AND THEIR PARTNERS, AS WELL AS OUR GRANDCHILDREN. THANKS TO THE JCF, GENERATIONS OFETINSONS ARE LEARNING THE MEANING OF TZEDAKAH. The JCF has also taken the hassle out of managing a family foundation. Before signing up with JCF, the Etinsons had to deal with regulatory requirements, audits and related paperwork. Today, all of the filings and administration are handled by the JCF Even the act of giving is easier" adds Janie. "All I have to do is call or email the JCF with my charitable grant requests, and they handle the rest MICHAEL ETINSON Ryan, Janie and Michael's eldest son, says, "The comprehensive range of services that the JCF provides A GENERATION OF TZEDAKAH "When my father Jack turned 21, he signed up to canvass is fantastic, but the real reward is the joy in making a for Combined Jewish Appea Seventy-one years ltr, difference in the lives of people who need help." "What we he is still going strong," notes Janie Etinson. From him I learned the importance of community and the joy of have learned from our parents, and grandparents, is the importance of giving back, expls his brother, Kenny "his is the legacy that is being passed onto our childrern iving back. This commitment to philanthropy is a value that Michael and I are trying to pass on to our children and to our grandchildren. Thanks, in part, to the Jewish Community Foundation, we believe we are succeeding." and, hopefully, to future generations of Etinsons." Kenny Etinson continued, "after meeting with the Kenny, the Etinson's son continued, "after meeting with the Foundation and visiting the MADA Communit Centre, my family's eyes were opened to the critical ne for food in our community. That is why we now carry a stack of Subway gift cards, which we distribute when any of us are approached for money on the street." Foundation and visiting the MADA Community Centre my family's eyes were opened to the critical need for food in our community. That is why we now carry a stack of Subway gift cards, which we distribute when any of us are approached for money on the street." Janie and Michael became active in community because of their exposure to the needs of the community. "It started explains Michae, "with Janie attending a meeting at Federation and signing us up for a mission to Smart philanthropy starts here To arrange a meeting and explore your options contact us at 514.345.6414 or visit www.jcfmontreal.org